Palm: this is your survival guide
Oh Palm. Just a little over a year ago your future seemed so bright, so renewed. You walked away from CES 2009 reborn, held aloft by a completely innovative new mobile operating system, a striking piece of hardware, and a feeling amongst the press and investors that you were back in the game and playing to win. Now, less than a year and a half later, you’ve nearly returned to the dark and desperate place you’d found yourself in at the end of 2008; a rapidly declining mindshare, the bottom falling out of your stock, and bad dips in phone sales. All of it is leaving you backed into a corner where the common perception now is that you’ve got to sell to survive at all. So what went wrong? How did such a promising launch lead to such a disappointing reality? And how can you wrestle your way back from the brink yet again? Is that even an option?
In 2007 the editors of Engadget penned an impassioned open letter to the company, pleading for many of the changes we eventually saw at Palm. This isn’t a follow-up, but it’s very much in the spirit. We’re going to take a look at the missteps that put the company in its current spot, and talk about what we think can pull it back out. Palm, it’s time for a little tough love… again.
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