Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks
Twitter is reportedly working on geolocated promoted tweets to help retailers target specifically consumers within spitting distance of their stores, according to AdAge. The location-based ads might be ready to launch as soon as later this year, the report claims, and would be the perfect means of delivery for spot deals designed to drive foot traffic to brick-and-mortar retailers and other businesses to nearby shoppers.
This is an area where Twitter lags behind Facebook in terms of giving its advertisers access to targeting tools. Facebook has been doing zip code targeting for a couple of years now, while Twitter has yet to introduce anything along those lines. Lately, the 140 character-based social network has been rolling out a lot of new ad programs, however, and geo-targeted tweets are a natural fit for Twitter, which has an incredibly strong mobile user base and which already displays trending topics based on…
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